We’re proud to have a ton of talented employees at Access Emanate and we’d love for you to get to know them. Here’s a quick Q&A with Assistant Account Executive Clare Nordstrom from our New York City office.
Where are you from and what brought you to Access Emanate?
I am from Montclair, New Jersey and attended Marymount Manhattan College in New York City. I studied Media & Communications, so I learned the basic how-to’s of PR such as writing and the impact of media coverage on a brand. It was a great foundation to get started and helped me figure out that PR was the industry I wanted to enter.
Your role at Access Emanate includes:
As an Assistant Account Executive every day is different, but a few duties include brand communications, media relations, event coordination and creating visibility opportunities for my clients through speaking opportunities and trade show/conference involvement.
What inspires you throughout the day?
Living that New York City #commuterlife, I am forever amazed by the people I interact with on the subway each day. I’ve seen really strange and unexplainable things, but I have also witnessed the most genuine acts of kindness during chaotic and stressful times (morning commute, anyone?) and it reminds me that there is a still lot of good in this world.
What brand do you think gets PR right and why?
Airbnb is doing a great job at PR and is a really interesting company to watch. They seem to have a good understanding of influencer relations having worked with celebrities such as Lady Gaga, (who stayed at an Airbnb accommodation for the Super Bowl and gave it some serious publicity) Beyoncé, and various social media influencers who were able to promote a grand lifestyle in conjunction with Airbnb without being overtly promotional.
If you could grab a drink with anyone from any point in history, who would it be and what would you talk about?
I would love to meet my grandfather who passed away before I was born. I’d bring a tape recorder, and we’d talk about family history, probably make fun of my mom/his daughter for a bit and he’d regale me with hilarious stories. Plus, I heard he made a mean Bloody Mary.
What’s one thing about you that might surprise people?
I was the captain of my varsity soccer team in high school but never played in a game. I think that I was more of the “motivational cheerleader” for my teammates.
What are you passionate about pursuing outside of work?
I love listening to good music and enjoy attending concerts around my community to support local artists. I’m lucky to be in an area with a lot of great venues so it’s convenient to pop by and catch a show after work.